The contrast between color and color. This is a function that Zui can easily implement in many product packages, but it's hard to master. The so-called contrast generally has the following aspects: color contrast, light contrast, point-to-point contrast, complex contrast, refined and popular contrast, contrast and so on.
1. Use color weight contrast (or depth contrast)
This is one of the most important reproduction technologies while packaging companies use color. This kind of contrast, often with light elegant background color set off a dignified and deep theme design, or in the dignified and deep theme design (mostly based on color block design). The theme, name, trademark or advertising language of packaging, etc. Conversely, there are also large areas of heavy and deep pigments. In addition, some texture patterns are arranged in light tones or in a certain color block. Generally, pigments have coordinated color contrast and cold and warm tone contrast. The coordinated color contrast technology is often light green to dark green; light coffee to strong coffee; pink to bright red, and cold and warm color contrast is mostly black and white, red and blue.
2. Application of Color Contrast
This is the most frequent and widely used color in packaging design. The so-called contrast of depth and shade should refer to the design and use of two colors at the same time skillfully appear in a painting, and produce a more harmonious perspective effect. What kind of large area of light colored shops are usually used at the bottom and use dark coloured ones, such as light coloring at the bottom of the store, try composition and coffee, or use the yellowish or white color block in the design line; also use light green floor; dark green; foundation; bright red; light gray floor; soap black ingredients. In China, Changyu wine, Shuanghuilu sausage and Shijie meat products are mostly packaged in this way. Its visual effect is bright, simple, gentle and elegant.
3. Point-to-point ratio of color (or size contrast)
This kind of contrast, mainly in the packaging screen design process, the use of pigments from a central point or focus point to the overall picture contrast, that is, the contrast between small and large-scale screens. In our daily life, especially in the packaging of washing cosmetics and products, we can see that the whole area is clean, with a focus on the color (or small circle or ellipse) of a very obvious heavy and small box, and then the packaging content from this small box is reflected in the brand image and theme name, which is the point and combination, or big or small. Contrast, occasionally from gradual transition.
4. Contrast of Traditional and Simple Colors
We can see that instant noodles, their lower half bag is miscellaneous instant noodles every physical design, and the picture at the top is big green, clean and bright red, then very prominent "100", so simple and easy, but creative independent brand of instant noodles. The author also saw a kind of dumpling shop for packing bags, which appeared on the screen together with the whole picture and interweaving of green and black pigments of a seasoning bag. Names and trademarks were forced to have no resistance and foil design. As a result, because of the large and complicated design of dark lining, there were no actual pictures, and the subject mentioned above should explain dilution. All, because this kind of packaging is a kind of depression and stimulation to people's psychology, and naturally affects sales.
5. Use elegant colors to the right
It mainly highlights vulgar words and compares them with elegance. And this vulgar expression is to scribble with dirty colors. This composition can not only reveal the theme symbolically, but also set off the theme of lotus.
6. Use color contrast
Paper packaging is generally referred to as paper packaging. The performance requirements of color box packaging mainly include the following aspects: high strength, low cost, good air permeability, wear-resistant packaging for shopping bags, document bags, paper and so on. Paper with bright surface and high strength is used as label, clothing label, bottle sticker and other bleaching paper. Natural, harmless, transparent, smooth, tensile, moisture and oil-resistant packaging paper, used for food packaging, such as cellophane.
This contrast is essentially a contrast effect formed by different pigments themselves. This contrast effect is usually shown as: light-dark contrast (or yin-yang contrast), just like the Chinese light map; cold-warm contrast, red-blue contrast; activity contrast, elegant and calm background and lively and jumping design text contrast: weight contrast, dark and light pigments contrast, etc.