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济南画册印刷的封面色彩设计!

  济南写真印刷色彩处理是在封面设计中很重要的。适当的色彩表达和艺术处理,可以在读者视觉上产生明亮的效果。运用色彩来考虑内容的需要,运用不同的色彩对比来表达不同内容和思想的效果。对比与协调三者配置,使对比统一协调。封面上的标题颜色要有一定的成分,如纯度不够,就不能产生明显的夜光效果。除了用来涂漆的颜色外,还可以用来装饰颜色。书皮的颜色不一定适用于文学艺术类书籍、教材和理论著作的封面颜色不适合儿童读物。

  Jinan photo printing color processing is very important in the cover design. Appropriate color expression and artistic treatment can produce bright effect on the reader's vision. Use color to consider the needs of content, use different color contrast to express the effect of different content and ideas. Compare and coordinate the three configurations to make the comparison unified and coordinated. On the cover of the title color to have a certain composition, such as purity is not enough, can not produce a significant luminous effect. Besides the color used for painting, it can also be used for decoration. The color of the book cover does not necessarily apply to the cover color of literature and art books, textbooks and theoretical works, which is not suitable for children's books.

  一般来说,儿童读物的设计色彩,以儿童的细腻、简单、天真、可爱为特点,往往将色调处理成高调,降低各种对比的力度,以强调柔和的感觉;女性书刊的色调可以根据女性的特点,选择柔和、妩媚、高雅的色彩系列;体育杂志的色彩强调对色彩的刺激、对比和追求的冲动;而艺术杂志的色彩要求有丰富的内涵,要有深度,切忌轻浮、媚俗;科普书刊的色彩可以强调神秘感;时尚杂志的色彩应新潮,富有个性;学术杂志的色彩应端庄、庄重、典雅,体现权威感,不应强调高纯度的色彩对比。

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  Generally speaking, the design color of children's books is characterized by children's delicacy, simplicity, naivety and loveliness. The color is often treated as high-key, reducing the strength of various contrasts to emphasize the soft feeling. The color of women's books and periodicals can choose soft, charming and elegant color series according to women's characteristics; The color of sports magazines emphasizes the stimulation, contrast and pursuit of color; while the color of art magazines requires rich connotation and depth, avoiding frivolity and kitsch; the color of popular science books and periodicals can emphasize mystery; the color of fashion magazines should be fashionable and full of personality; The colors of professional academic magazines should be dignified, solemn and elegant, reflect the sense of authority, and should not emphasize the high purity of color contrast.

  色彩配置除了协调外,还要注意色彩的对比,包括色相、纯度、明度的对比。封面上没有轻盈的对比,会感到沉闷和窒息;如果封面上没有纯净的强烈对比,就会给人一种古朴宁静的感觉。在封面色彩设计中,我们应该把握明度、纯度、色相三者之间的关系,利用这三种关系来理解和找出封面缺陷的原因,从而提高色彩文化。

  In addition to the coordination of color configuration, we should also pay attention to the contrast of color, including the contrast of hue, purity and lightness. If there is no light contrast on the cover, it will feel dull and suffocating; if there is no pure strong contrast on the cover, it will give people a sense of simplicity and tranquility. In the cover color design, we should grasp the relationship among lightness, purity and hue, and use these three relationships to understand and find out the reasons for the cover defects, so as to improve the color culture.


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